Country Rising Festival is a single-day outdoor country music celebration coming to Milwaukee on May 29, 2026, presented by Social House Entertainment. Held at Franklin Field, the festival brings together a lineup of country and country-forward artists alongside a full festival experience built around food, beverages, and dancing.

The 2026 Milwaukee lineup includes BigXthaPlug, whose "gritty Southern hip-hop with powerful, real-life narrative" provides a hip-hop edge to the country-focused event; Redferrin, known for "modern country with hip-hop swagger and rebellious edge"; Dylan Marlowe, offering "Georgia country with rock edge and hometown heart" and signed to Sony Music Nashville with over 266 million streams; Austin Snell, recognized for "fusing raw, emotional storytelling with hard-rock intensity" and described as a Georgia-born Air Force veteran with a distinctive "grunge country" sound; and ATLUS, described as "blending country with modern edge, delivering brutally honest songs."

Beyond the music, Country Rising emphasizes an immersive festival experience. Food vendors offer what the festival calls "authentic country eats"—BBQ favorites and sizzling skillet bites from local vendors. The beverage selection features cold beer, whiskey cocktails, and other festival drinks served throughout the evening. The open-air venue at Franklin Field is specifically designed "for two-steppin', gathering, and soaking in the country-music energy," with a lively atmosphere centered on live music and dancing.

Ticketing is designed to be accessible, with general admission starting at $29. For those seeking enhanced amenities, VIP tickets priced at $99 offer faster entry, premium viewing zones, and dedicated bars. A limited-time promotion allows VIP purchases at buy-one-get-one-50%-off pricing. Weekend pass options at $54 bundle Country Rising with the companion Tacos & Tequila Festival, and a GA-for-two option at $27 per person provides a discounted entry for pairs. Advanced parking passes are available for purchase online to guarantee reserved spots.

The festival operates as a cashless event for all ticketing, parking, and event-operated purchases, though independently operated food and beverage vendors may accept cash. Clear bags meeting strict size requirements—clear clutches no larger than 4.5" x 6.5" or clear fanny packs—are the only bags permitted. No re-entry is allowed once guests enter the venue. The festival is adults-only, requiring a valid photo ID (driver's license, state ID, passport, or military ID) for attendees 21 and older. Special accommodations are available for persons with disabilities including accessible parking, stage area seating, sign language interpretation, wheelchair accessibility, and service animal provisions.