South By South (sxsw)

Each year the SXSW Music Festival hosts a curated mix of artists performing in bars, clubs, parks, churches, hotels, and more in Austin, Texas.

Not limited in genre or regional focus, audiences can enjoy a variety of musical styles at SXSW. At the 2017 edition, new, developing, and established talent from 63 countries were represented amongst the 2,000-plus official performers.

Showcases are curated by record labels, booking agencies, management and PR firms, export offices, publishers, media outlets, lifestyle brands, festivals, and more, drawing on a pool of artists looking to enhance their careers by reaching new audiences.

SXSW Music and Platinum Badges enjoy primary access to official showcases, conference programming, and more, encouraging networking, discovery, and exposure for these talented musicians to industry attendees. Additionally, Film and Interactive Badges will have secondary access to these opportunities.